1960s – 70s: Heart-shaped Tubs and Racing Stripes

In 1963, the heart-shaped tub was introduced at Caesars Cove Haven in Lakeville. Life Magazine ran photos of this latest novelty and a flood of publicity followed, resulting in the naming of the Pocono Mountains as the "Honeymoon Capital of the World." Pocono International Raceway (now Pocono Raceway) in Long Pond opened its 2½ mile super speedway in 1971 with the first series of Indy car races. NASCAR soon followed in 1972 and continues to bring over 100,000 race fans to the Poconos twice each summer. In the 1980s, the growth of whitewater rafting, golfing, outlet shopping and other attractions further broadened the four-season appeal of the Pocono Mountains.


1990s: A Destination Evolves

The 1990s ushered an era of change to the Pocono Mountains: several venerable honeymoon resorts closed, while other accommodation facilities and tourist attractions made significant capital improvements to their properties. The Pocono Mountains Quality Assurance program was created in 1996 to enable Pocono tourist facilities to not only provide a superior product to their existing customers but to aid them in attracting new business and to help ensure that visitors have a satisfying experience. Today the program encompasses 100 properties including accommodations, restaurants, attractions, ski areas and campgrounds.